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What is upside down thinking?

Woody Norris is an inventor who started with nothing
and has created several successful companies that produce and market his inventions.

Every day he receives many, many emails asking for advice
from people who feel they have a worthwhile idea for an invention,
-- but don't know how to proceed.

Woody is currently working on a DVD that will be the answer to those emails.

The technical information necessary for being a successful inventor
will be a part of that DVD,
but the real bonus will be insight into the way Woody approaches
the process of creating an invention and developing it for the marketplace.

And that is "upside down thinking!